Google’s decision to replace cookies with ‘FLoC’
Technology giant Google has begun work on removing third-party cookies support in its web browser Chrome. By the end of this year, the Chrome browser will no longer allow ad networks to enter tracking codes into your machines (computers, smartphones, tablets). It should be noted that when you use an ad network, your visit is followed by these codes.
Needless to say, Google has the world’s largest advertising network and apparently the elimination of third party cookies seems to be the elimination of highly personalized Internet-based advertising. But Google’s decision to “steal from theft and manipulate” will further strengthen its monopoly on digital advertising.