Introducing another useful feature for Instagram Shop users
Silicon Valley: Instagram Shops has started testing ads on its platform for the first time to attract more e-commerce users.
Instagram is working to make its platform more useful for e-commerce business and now the management of this social media platform says that we are planning to launch ads on Instagram Shop. This is our auction-based product that is being tested in the United States, and if this experiment proves successful, this new format will be introduced in other markets.
Advertising in Instagram Shops will make e-commerce outlets more efficient in their use of Instagram Shops. Instagram last year introduced the Shops feature to further strengthen the use of Facebook for online shopping. The checkout feature was integrated, while with the recent development, sellers will be able to present their product for sale online in the form of a photo or a whole reel of images.
According to Instagram, the ads feature is currently only available to mobile users in the United States, and ads will be shown depending on the user’s use of Instagram.